You Have to Brand Yourself

I could talk about a couple of things such as, how to fake nearly flawless skin, where to get the best bargains, and event planning. However, I thought that I could share the importance of branding yourself. I have tried a couple of strategies that have worked for me. Short of putting on red lipstick and dying your hair green, there are better ways of getting the attention you want in your professional career!

Identify yourself. Who are you? What’s your logo – your signature? For me personally, it’s my pearls. You would never see me with out them on – except for the gym. Okay, I’ve been known to wear them to the gym but only because I forgot to take them off! Nevertheless, this is the one item that people will remember me. In the professional world, you are going to meet and network with lots of people. One thing that will set you apart from the sea of people is your logo. Is it scarves, a lapel pin, cuff links, bowties, hairstyle, a certain color or stripes? What sets you apart from everyone else? Take a moment to think about what you want your logo to be. What ever you pick – be consistent.

• Where to brand yourself? Chamber of Commerce events, fundraisers, gala’s, interest groups, young professional group, do-gooder causes, Toastmasters, Rotary, Elks, Kiwanis, Facebook, MySpace, webpage, YouTube and much, much more!

If your logo doesn’t work – start over! That’s the beauty of reinvention.

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Carolann Webster, Marketing Chair

marketing@ypaugusta.com